Explore Tyrol

The Tyrol region in Austria is a nature lover’s playground.

The mountainous landscape provides the perfect environment for winter sports, while in the summer months the hiking and biking trails attract tourists from around the world in search of fresh air and beautiful scenery.

Even the culture is unique with traditional folk customs blending with modern lifestyles and international influences.

Tyrol may be primarily known for winter sports, but there is so much more to the region than its ski resorts and mountain huts.

The following tips are by no means a definitive guide, but will hopefully provide a few pointers of how to explore Austria’s Tyrol, whatever the season.

Alpine city

At the heart of Tyrol is Innsbruck – a small alpine city nestled in a valley between the Karwendel Alps and the Patscherkofel and Serles mountains.

Innsbruck has an internationally renowned winter sports centre and an enviable outdoor lifestyle for locals complimented by bustling bars and restaurants across the city.

The Old Town, or Altstadt, dates back 800 years (perfect for history buffs), and the surrounding mountains are dotted with traditional mountain huts offering a taste of Austrian cuisine.

Being a university city, arts and culture is a big focus for Innsbruck with the city hosting the annual International Film Festival Innsbruck and numerous small music festivals taking place throughout the year.

It’s a place where metropolitan city life blends with a love for the outdoors, and offers a vibrant lifestyle for all seasons.

Winter in Tyrol

Off the beaten track

A celebration of film has put nearby Kitzbühel on the map for its annual Filmfestival Kitzbühel held in August.

The event is now in its sixth year and is helping to transform the traditionally winter sport-focused town into a year-round tourist destination by offering drive-in movie screenings and a free open-air city centre cinema, alongside a full programme of events.

Elsewhere in the region, smaller towns such as Söll near Kufstein located at the base of the Wilder Kaiser mountains, offer an alternative, quieter option for exploring the area away from high-end resorts like Kitzbühel.

Söll is also the home of Nani cafe – a modern Scandi-style space with a concept store selling jewellery and homewares from independent designers. Perfect for lazy Sunday mornings or for a post-ski drink.

In a nutshell, Tyrol offers a year-round outdoor lifestyle with a city centre buzz in Innsbruck, arts and culture events in the mountains, and off the beaten track gems in its smaller towns and villages.

Whether planning to visit in either summer or winter, it has something to offer for everyone and provides the perfect excuse to get outside to explore the great outdoors.

For more about planning a trip to Tyrol, visit Hayley Maguire’s Innsbruck Field Guide on WildBounds.

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